Privacy Policy


Active Natural Health is committed to ensuring that your privacy is protected. This privacy notice provides you with details of how we collect and process your personal data through your use of, including any information you may provide through our site when you purchase a product or service or sign up to a newsletter.

By providing us with your data, you warrant to us that you are over 13 years of age.

Active Natural Health (ANH) is the data controller and is responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

Our email address should you wish to contact us regarding your privacy is  or telephone 07923 293330


It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing

What Data Do We Collect About You?

Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process certain types of personal data about you as follows:

  • Identity Data may include your first name, maiden name, last name, username, marital status, title, date of birth and gender.

  • Contact Data may include your billing address, delivery address, email address and telephone numbers.

  • Transaction Data may include details about payments between us and other details of purchases made by you.

  • Technical Data may include your internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.

  • Usage Data may include information about how you use our website.

  • Marketing and Communications Data may include your preferences in receiving marketing communications from us and your communication preferences.

How We Collect Your Personal Data

We collect data about you through a variety of different methods including:

  • Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, phone, email or otherwise, including when you:

  • order our products or services;

  • request resources or marketing be sent to you;

  • Automated technologies or interactions: As you use our site, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies.

  • Technical Data from the following parties:
    – Google analytics which is based outside the EU,


How We Use Your Personal Data

We will only use your personal data when legally permitted. The most common uses of your personal data are:

  • Where we need to perform the contract between us.

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

  • Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email or text message.

Please note that you have the right to withdraw consent to marketing at any time by emailing

Purposes For Processing Your Personal Data

Set out below is a description of the ways we intend to use your personal data and the legal grounds on which we will process such data. We have also explained what our legitimate interests are where relevant.

We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are using your data.

  • To register you as a new customer –  so that we can contact you in the ways you have asked us to or for the performance of a contract with you

  • To process and deliver your order including (a) Manage payments, fees and charges (b) Collect and recover money owed to us. This is so that we can perform any contract we have with you and to enable us to process and money owed to us.

  • To manage our relationship with you which will include:
    (a) Notifying you about changes to our terms or privacy policy(b) Asking you to leave a review or take a survey. This is so that we can; perform any contract we have with you, comply with any legal obligations and for our legitimate interests to keep our records updated and to study how customers use our products/services.

  • To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data). This is necessary for; our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise and to comply with our legal obligation.

  • To use data analytics to improve our website, products/services, marketing, customer relationships and experiences – this is necessary for our legitimate interests so that we can; define the types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy

  • To make suggestions and recommendations to you about goods or services that may be of interest to you – this is necessary for our legitimate interests to develop our products/services and grow our business.


Marketing Communications

You will receive marketing communications from us if you have:

  • requested information from us or purchased goods or services from us,

  • provided us with your details for us to send you marketing communications.

We do not sell, trade or otherwise transfer to outside parties your personally identifiable information. We may release information when we believe release is appropriate to comply with the law, enforce our site policies or protect ours or others rights, property or safety.

You can ask us to stop sending you marketing messages at any time by emailing at any time.


Change of Purpose  

We may process your personal data without your knowledge or consent where this is required or permitted by law.


Third party links


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information.


Online privacy only

This online privacy policy applies only to information collected through our website and not to information collected offline.



You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. 

Your consent


By using our site, you consent to our Privacy Policy.

Changes to our Privacy Policy


If we decide to change our privacy policy, we will post those changes on this page.  This policy was last modified on 16/04/2021.